SSE Riga Alumni Association: Let's beat Stanford

This case study describes how SSE Riga Alumni Association, an academic institution, targeted alumni, graduates and potential donors with games and a website, leading to improved overall donations.

SSE Riga Alumni Association: Let's beat Stanford

Campaign details

Client: SSE Riga Alumni AssociationBrand: SSE Riga Alumni AssociationAgency: DDB LatviaCategory: Product/Service LaunchCountry: Latvia

The Stockholm School of Economics in Riga (SSE Riga) is a business school ranked by the Financial Times to be among TOP25 business schools in Europe. In 2011, approximately 11% of SSE Riga alumni had donated to the school within efforts run by the SSE Riga Alumni Association. This result was achieved over several years of active communication campaigns that emphasised the need to provide needs-based scholarships for...

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