Audi A3 Sportback: Harder, better, faster, stronger

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.

Audi A3 Sportback: Harder, better, faster, stronger

Campaign details

Client: Audi AGBrand: AUDI A3 SportbackAgency: thjnk agCategory: Best demonstration of Integrated Effectiveness / AutomotiveCountry: Germany

In 2012 Audi had its most successful year on record thanks to its iconic Audi A3. Launched on a completely re-engineered platform, it became the new benchmark in the compact car market. In 2013, the task seemed simple: reproduce the previous year's success with Audi A3's twin – the Audi A3 Sportback, a 5-door version. But this time things were different. In the interceding months, Audi's...

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