Sony Europe: This is for the players, this is PS4
Campaign details
Client: Sony Computer Entertainment EuropeBrand: Sony Computer Entertainment EuropeAgency: 180 Amsterdam, OMDCategory: Leisure & EntertainmentCountry: Netherlands
In 2013, nearly a billion people worldwide carried a gaming device around with them in their pockets everywhere they went – their smartphone. Over 250 million people, from grandpas, to football mums, to procrastinating office workers were playing games against each other each month – on Facebook. In six years the very definition of gaming and gamers had radically changed, and it was...