Nike: Locker room

This case study describes how Nike connected with true sneaker enthusiasts in Hong Kong, using a mobile solution to place its products directly in the hands of the true target market.

Nike: Locker room

Campaign details

Advertiser: NikeAgency: Razorfish Hong KongCategory: Mobile Website Region: APAC

Strategy

Hong Kong has one of the most expensive property markets in the world, thanks to Hong Kong's property speculators (investors who buy properties, only to quickly on-sell for a higher price).

But did you know Hong Kong also has sneaker speculators? Sneakers are hot property in our city, shoe speculators are present at every Nike product release, some of them so dedicated they line up for days to ensure their chances of nabbing the latest special Nike products....

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