Jeep Native Takeover on The Weather Channel App for iPhone
Campaign details
Advertiser: Jeep CherokeeAgency: The Weather CompanyCategory: Native Advertising Region: North America
Strategy
The objective was two fold. Branding is always important to Jeep. Jeep is one of the few car brands that truly can succeed in any weather condition. The client was looking for continued awareness of their all-new Cherokee, as well as reinforcement of their brand positioning. The Weather Company provided the scale and uniqueness of local and weather-specific messaging in our Branded Backgrounds. At the same time, Jeep was...