Jeep Native Takeover on The Weather Channel App for iPhone

This case study describes how the Chrysler-owned Jeep took advantage of new native mobile ad opportunities to raise US awareness of its all-new Cherokee, while reinforcing its brand positioning.

Jeep Native Takeover on The Weather Channel App for iPhone

Campaign details

Advertiser: Jeep CherokeeAgency: The Weather CompanyCategory: Native Advertising Region: North America

Strategy

The objective was two fold. Branding is always important to Jeep. Jeep is one of the few car brands that truly can succeed in any weather condition. The client was looking for continued awareness of their all-new Cherokee, as well as reinforcement of their brand positioning. The Weather Company provided the scale and uniqueness of local and weather-specific messaging in our Branded Backgrounds. At the same time, Jeep was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands