Agency: | Author: Alison Turner |
Persil misfits: Fade to black
Whats this all about?
Have you ever thought about why you buy the washing powder you do? Do you know the difference between standard and concentrated powders? Do you ever think about the relative merits of a powder detergent vs a liquid? Biological, non-biological and colour products? I didnt before I started to work on detergents, so Im pretty sure you dont either.
Its just not that interesting.
And that, very simply, is the problem we faced early in 1996, when Lever Brothers briefed JWT to restimulate interest in the...