Sony Electronics: Sony 4K Ultra HD TV launch
Campaign details
Advertiser: Sony ElectronicsAgency: UM and Amazon Media GroupCategory: Cross Screen Advertising Region: North America
Strategy
SONY's strategic objectives were to:
- Build awareness and desire for the new, premium product line: 4K Ultra High Definition TV
- Educate consumers about 4K and SONY's 4K technology
- Energize consumers to talk about SONY 4K TVs
On average, electronics shoppers read 11 reviews before making purchases. Not all reviews are equal- 84% of electronics shoppers trust consumer reviews on Amazon.com the most (more than professional reviews). 30% of...