Google Maps App: QuizUp
Campaign details
Advertiser: Google Maps AppAgency: EssenceCategory: Native Advertising Region: North America
Strategy
The rapid rise of mobile applications and games has created new audiences overnight and unique opportunities for brands to effectively engage today's consumer. By forming partnerships with up-and-coming apps, brands become relevant and speak to consumers on their terms and at the right time. With this in mind, Google decided to take this opportunity to build a partnership with Plain Vanilla (App Development Company) to introduce a gaming element to their already successful QuizUp game and...