Walgreens: Balance rewards

This case study describes how US drugstore chain Walgreens boosted share of voice and enrolment in its new Balance Rewards consumer loyalty programme by connecting with individuals via their fitness devices and applications.

Walgreens: Balance rewards

Campaign details

Advertiser: WalgreensAgency: WalgreensCategory: Wearables Impact on Marketing Region: North America

Strategy

Walgreens Balance Rewards launched in September 2012. Since the programs inception, it has grown to become the World's largest consumer loyalty program with over 100,000,000 members (despite US only availability). When the program was conceived, Walgreens desired to create a simple, consumer-centric program aligned with our mission to help individuals get, stay, and live well.

The strategic objective behind the launch and ongoing enhancements to the program are to connect with our members in the places and...

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