The Lincoln Motor Company: Lincoln.com mobile site redesign

This case study describes how Lincoln Motor Company redesigned its mobile site using up-to-date technology and standards to offer a best-in-class experience to the US market and extend its ongoing rebranding initiative.

The Lincoln Motor Company: Lincoln.com mobile site redesign

Campaign details

Advertiser: Lincoln Motor CompanyAgency: Team DetroitCategory: Mobile WebsiteRegion: North America

Strategy

Execute a redesign of the Lincoln Motor Company's mobile site that offers a best in class experience and delivers on the brand pillars of innovated service, elegant design and crafted quality, specifically to the United States market. This objective was aimed at also extending the Lincoln Motor Company rebranding initiative that started in Q4 of 2012 and ongoing throughout digital and mobile properties.

Execution

Cultural Progressive: Individuals who admire, and even aspire...

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