The Lincoln Motor Company: Lincoln.com mobile site redesign
Campaign details
Advertiser: Lincoln Motor CompanyAgency: Team DetroitCategory: Mobile WebsiteRegion: North America
Strategy
Execute a redesign of the Lincoln Motor Company's mobile site that offers a best in class experience and delivers on the brand pillars of innovated service, elegant design and crafted quality, specifically to the United States market. This objective was aimed at also extending the Lincoln Motor Company rebranding initiative that started in Q4 of 2012 and ongoing throughout digital and mobile properties.
Execution
Cultural Progressive: Individuals who admire, and even aspire...