State Farm: Rovio - Native/Mobile

This case study describes how US-based insurance company State Farm used a native mobile advertising program to remind its auto insurance consumers of the company promise to get them back on the road when in need of repairs.

State Farm: Rovio - Native/Mobile

Campaign details

Advertiser: State FarmAgency: Rovio/Angry BirdsCategory: In App or Game Advertising Region: North America

Strategy

State Farm's company philosophy serves as a promise to their customers - 'Getting you to a Better State.' No matter where a person may be, or what position they may be in, State Farm will be there to provide the help they need and improve their situation.

Execution

One way that State Farm is able to subtly remind consumers of this company promise is to undertake marketing initiatives that allow them to...

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