State Farm: Rovio - Native/Mobile
Campaign details
Advertiser: State FarmAgency: Rovio/Angry BirdsCategory: In App or Game Advertising Region: North America
Strategy
State Farm's company philosophy serves as a promise to their customers - 'Getting you to a Better State.' No matter where a person may be, or what position they may be in, State Farm will be there to provide the help they need and improve their situation.
Execution
One way that State Farm is able to subtly remind consumers of this company promise is to undertake marketing initiatives that allow them to...