Coca-Cola Japan: My favorite café – GEORGIA vending machine app
Campaign details
Advertiser: Coca-Cola Agency: DentsuCategory: Relationship Building / CRM Region: APAC
Strategy
GEORGIA, Japan's number one "canned coffee" brand, makes more than 70 percent of its revenue from purchases made by heavy users through their network of approximately 1 million vending machines nationwide.
This campaign was planned for winter, the season when demand for hot canned coffee climbs.
Coca-Cola wanted to:
- Raise purchase frequency of GEORGIA coffee from vending machines among heavy users.
- Rejuvenate Coca-Cola's network of 1 million vending machines nationwide....