Coca-Cola Japan: My favorite cafe - Georgia vending machine app

This case study describes how Coca-Cola Japan raised the purchase frequency of its Georgia canned coffee brand among heavy users and rejuvenated its network of vending machines nationwide.

Coca-Cola Japan: My favorite café – GEORGIA vending machine app

Campaign details

Advertiser: Coca-Cola Agency: DentsuCategory: Relationship Building / CRM Region: APAC

Strategy

GEORGIA, Japan's number one "canned coffee" brand, makes more than 70 percent of its revenue from purchases made by heavy users through their network of approximately 1 million vending machines nationwide.

This campaign was planned for winter, the season when demand for hot canned coffee climbs.

Coca-Cola wanted to:

  • Raise purchase frequency of GEORGIA coffee from vending machines among heavy users.
  • Rejuvenate Coca-Cola's network of 1 million vending machines nationwide....

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