Unilever/Elidor (Sunsilk): Catch pink if you can

This case study describes how the Turkish hair care brand, Elidor, connected with its 20-something female audience, encouraging them to spend more time with its Pink range.

Elidor (Sunsilk): Catch pink if you can

Campaign details

Advertiser: UnileverAgency: Manajans / JWTCategory: Mobile Website , Promotion Region: EMEA

Strategy

Elidor is Turkey's most loved hair care brand and they wanted to own the pink color. We were already advertising the pink shampoo series with a global copy. The agency was briefed to make the pink series famous through a non-traditional idea. We already knew that girls associated our brand with beauty and style. Items of fashion were always on our target audiences' wish-list. They found fashionable objects complimentary with their hair....

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