Elidor (Sunsilk): Catch pink if you can
Campaign details
Advertiser: UnileverAgency: Manajans / JWTCategory: Mobile Website , Promotion Region: EMEA
Strategy
Elidor is Turkey's most loved hair care brand and they wanted to own the pink color. We were already advertising the pink shampoo series with a global copy. The agency was briefed to make the pink series famous through a non-traditional idea. We already knew that girls associated our brand with beauty and style. Items of fashion were always on our target audiences' wish-list. They found fashionable objects complimentary with their hair....