Procter & Gamble: Oral-B bluetooth-connected electric toothbrush and application
Campaign details
Advertiser: Oral-BAgency: iconmobile GroupCategory: innovationRegion: EMEA
Strategy
People brush their teeth for only about 45 seconds (on average), and tend to miss the same spots again and again. This is something dental professionals point out at each visit. Unfortunately, the patient often forgets and/or does not follow-through to improve their brushing routine at home. At the same time, global smartphone penetration is exploding. Word on the street is that there are now more mobile phones than toothbrushes in the world.
Oral-B has...