Red Roof Inn: Flight cancellation coup
Campaign details
Advertiser: Red Roof InnAgency: 360iCategory: Mobile Search Region: North America
Strategy
Red Roof Inn relies on search to drive more than half of its digital bookings - but as of late, the engines have become a daunting place for the brand, which operates on a fraction of the media budget of its deep-pocketed rivals. The fight for real estate is compounded by the proliferation of online travel aggregators (Orbitz, Kayak and the like) that often dominate both paid and natural results, as well as the...