Canadian Tire goes head to head with 'digital disruption'

This event report describes how Canadian Tire, the retailer, is tackling the process of digital change.

Canadian Tire goes head to head with "digital disruption"

Geoffrey PrecourtWarc

During the last several months, Warc's team of reporters and writers has been traveling all over the world, staying one step ahead of the smartest marketing theory and practice. Earlier this year, we spent a week in Canada scooping up insights from senior thought leaders at both the DX3 and Loyalty Canada conferences in Toronto. Over the next few weeks, we'll be reporting on the lessons we brought home from those events.

Duncan Fulton, svp/communications and corporate affairs at Canadian Tire Corp., has the kind of problem most...

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