Books that influenced me

Chris Walmsley, co-founder and head of planning at Cubo, shares the six books that have influenced him most.

Books that influenced me

Chris WalmsleyCubo

Chris Walmsley launched Cubo in 1995 with Kerry Simpson. He has been at the heart of every contribution marketing campaign across the agency's portfolio of clients, including SeaWorld Parks & Entertainment, Chivas, Aberlour, Betty Crocker, P20, De Montfort University, traveljunction.com and Very Lazy. The agency is focused on delivering distinctive brand work and sustainable commercial growth through marketing which makes a social, ethical, informative or psychological contribution.

1. How brands grow: what marketers don't know

By Byron Sharp Published by Oxford University Press, 2010

In this book, Byron Sharp...

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