Books that influenced me
Chris WalmsleyCubo
Chris Walmsley launched Cubo in 1995 with Kerry Simpson. He has been at the heart of every contribution marketing campaign across the agency's portfolio of clients, including SeaWorld Parks & Entertainment, Chivas, Aberlour, Betty Crocker, P20, De Montfort University, traveljunction.com and Very Lazy. The agency is focused on delivering distinctive brand work and sustainable commercial growth through marketing which makes a social, ethical, informative or psychological contribution.
1. How brands grow: what marketers don't know
By Byron Sharp Published by Oxford University Press, 2010
In this book, Byron Sharp...