Point of view: Flatter your way to success
James HurmanPreviously Unavailable
For the past 50 years, most agencies have been obsessed with the question 'How do we become more creative?' As an industry, we've got no shortage of great ideas. The problem is getting them out into the world without their dying or being compromised. It's frustrating how common a problem that is. So often we begin with world-changing thinking and end up making something we'd rather forget.
A few years ago, I worked at an agency here in New Zealand called ColensoBBDO. Between 2009 and 201 1, we...