From the editor: Neuro comes of age

In his editorial Colin Grimshaw introduced the September 2014 edition of Admap magazine, on the application of neuroscience.

From the editor: Neuro comes of age

Colin GrimshawWarc

Neuroscience has been given a platform at nearly every research conference over the past decade. Slick presentations that promised the moon conjured up thoughts of snake oil. The cost and inconvenience of sticking people in hospital brain scanners to research their response to a soap powder ad was glossed over. Most people were left baffled and bemused, but curious.

Beneath all the hype, there was a belief that neuroscience might offer a solution to the tenet that traditional research methods are skewed because people respond in a conscious way that...

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