20th Century Fox: Breaking the theatrical mould
Campaign details
Agency: ZenithOptimediaAdvertiser: 20th Century FoxAuthor: J.ScottTotal campaign expenditure: $500 - $1 million
Executive summary
Box office success ultimately comes down to two factors;
- The type of film you're selling (an all-star blockbuster or not?)
- The competitive window (what other films are out?)
We had neither going for us. The Book Thief was a little-known Nazi war film about a young Jewish girl who steals books going up against Disney's star-studded Saving Mr Banksabout the beloved Mary Poppins and...