How Mr iSelect became the unlikely hero of health insurance
Campaign details
Agency: AJF PartnershipAdvertiser: iSelectAuthor: Lucy Cochran and James SheardTotal campaign expenditure: $40 million and over
Strategic communications challenge
A different way to buy Private Health Insurance
iSelect was a small brand who pioneered the insurance comparison site market in Australia. Privately owned, they embarked on the task to educate Australians on the benefits of purchasing insurance through an independent third party. They had big ambitions to go from a small challenger brand to a major player and identified private health insurance...