Victorian Responsible Gambling Foundation: 100 Day Challenge

This case study describes how the Victorian Responsible Gambling Foundation, an Australian government agency which helps problem gamblers, created a public rehab program to raise awareness of problem gambling and help people.

Victorian Responsible Gambling Foundation: 100 Day Challenge

Campaign details

Agency: McCann MelbourneAdvertiser: Victorian Responsible Gambling FoundationAuthor: Danish Chan, Adrian Mills and Karl BatesTotal campaign expenditure: $500 - $1 million

Executive summary

There are 30,000 problem gamblers in Victoria, and less than 10% seek help. Our challenge was to encourage them to seek treatment in a culture that stigmatized gambling addiction.

Insight: While technology has made access to gambling easier, access to treatment services hadn't evolved.

Our Idea: The 100-Day Challenge, a world first public rehab program, providing always-on help to problem gamblers.

The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands