In search of hope: Listening to young researchers

This paper explores what concerns and inspires young market researchers and makes recommendations for attracting and retaining talent in the industry.

In search of hope: Listening to young researchers

Preriit Souda and Rajna RajanTNS

Introduction

It was a bright morning in an otherwise gloomy London when Preriit got a Whatsapp message from one of his ex-colleagues based in India. Mahesh* (names changed for confidentiality) messaged that he had left his employer (a Market Research agency) but more importantly had decided to leave the MR industry and move to Advertising. Mahesh was fed up with the extremely low salaries that were not in line with the very high workload. "Market Researchers are treated like donkeys and our work is...

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