Tracking the footprint of the digital consumer: A global benchmark for consumers' habits across web, mobile, GPS locations and social media
Maria Domoslawska, Heather Dougherty and Mark CanadaResearch Now, Experian Marketing Services and nGame
Introduction
The purpose of this paper is to provide practical advice on how to establish a new paradigm for yourself and for your clients using traditional research methods, as well as the newest set of metrics from different platforms and devices.
Context
Historically, market researchers would plan a study design and decide what data to collect, as well as how to...