Après nous le deluge?: Why we need to pay attention to the needs and desires of millennial and post-millennial researchers

This paper explores what attracts milliennials to working in market research, and how the motivations of this group, and not just technology, are changing the industry.

Après nous le deluge?: Why we need to pay attention to the needs and desires of millennial and post-millennial researchers

Simon Chadwick and Reg BakerCambiar Consulting and Marketing Research Institute International

The world of research awaiting the next generation

In the black and white world of comparatives that are often tossed out at research conferences these days, the world of yesterday and the world of tomorrow are so different as to warrant wonder that we could have ever lived, yet alone succeeded, in research in the BI (Before Internet) era. The world of yesterday is characterized as...

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