Creating an inspirational environment in B2B: How dentists get inspired from hairdressers and clams
Tanja Woppman, Kathrin Wahl, Sylvia Casagranda and Andreas WoppmannADVISE and Ivoclar Vivadent
Introduction
Do you remember your last visit at your dentist? If so, what spontaneously comes to your mind? Maybe toothache, pain, drilling and other unpleasant treatments? There is probably nobody who really loves to visit a dentist. And dentists? Most of them try to do everything to reduce the inconvenience of their patients. And dental companies? They work hard to fulfill patients' and dentists' needs in order...