Gathering on the ground insights in the developing world: How the World Food Programme is incorporating mobile survey methodology to transcend traditional barriers of access

This article shows how The World Food Programme (WFP), the food aid branch of the United Nations, tested the reliability of mobile surveys to evaluate food security in two African nations often too dangerous to send researchers.

Gathering on the ground insights in the developing world: How the World Food Programme is incorporating mobile survey methodology to transcend traditional barriers of access

Steve Gutterman, Matthieu Sauvage-Mar, Max Richman and Roxana ElliottGeoPoll

Introduction

For years, governments and aid organizations have collected detailed data to educate themselves about the needs and preferences of their beneficiaries; information on safety, education, income, and food security better informs stakeholders on these important matters, and ensures that individuals are getting the attention they need. In the developed world, market research extends to consumer preferences, so that...

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