French government: Nudge me tender - how to turn ethnographic insight into more efficient policy-making

This paper demonstrates how the French government used "nudging" to promote the use of digital tax administration and proposes guidelines on the best use of nudge design for optimal ROI.

French government: Nudge me tender - how to turn ethnographic insight into more efficient policy-making

Eric Singler, Françoise Waintrop, Richard Bordenave and Etienne BressoudBVA and SGMAP

Introduction

Lake Shore Drive, Chicago, is a curved road alongside Lake Michigan. Despite a speed limit of 25mph, many drivers are distracted by the extraordinary views and drive too fast and crash, with sometimes fatal results.

Nudge: small details for big impact

In 2006, painted signs were introduced, directing drivers to slow down. These were followed by a series of white lines (see figure 1) that progressively...

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