Tanishq: Solitaires

This case study explains how Tanishq, the Indian jeweller, grew sales for its diamond solitaire jewellery by extending its significance beyond marriage engagements.

Tanishq: Solitaires

S Subramanyeswar

Campaign details

Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Clothing and fashion, Personal accessoriesChannels used: Cinema, Direct marketing, Email marketing , Internet - display , Internet - general, Magazines - consumer, Newspapers, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Public relations, Radio, Sales promotion, Social media , Sponsorship - event, property, TelevisionMedia budget: Up to 500k

Executive summary

Indian jeweller Tanishq's 'One Love' campaign sought to change a widely accepted perception, of the solitaire as an engagement ring –...

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