Tanishq: Remarriage

This case study explains how Tanishq, the jewellery brand, challenged prejudice against remarriage in India.

Tanishq: Remarriage

S Subramanyeswar

Campaign details

Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Personal accessoriesChannels used: Internet - display , Internet - general, TelevisionMedia budget: Up to 500k

Executive summary

This case study describes how India jewellery brand Tanishq challenged prejudice against remarriage.

In a country as culturally rich and diverse as India, there is one occasion that is celebrated with equal grandeur and gaiety. It is the the Great Indian Wedding, a lavish spectacle of vivid sights, boisterous sounds and unabashed emotions.

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