MasterCard Sparks the thrill of the hunt at the great Singapore sale
Genevieve Cruz
Campaign details
Brand owner: MasterCardLead agency: McCann SingaporeContributing agency: Universal McCann SingaporeBrand: MasterCardCountry: SingaporeIndustry Banks, credit cards, loansChannels used: Earned media, buzz, Events and experiential, Internet - display , Internet - search , Magazines - consumer, Mobile and apps , Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relationsMedia budget: Up to 500k
Executive summary
This case study describes how MasterCard focused on the shopping experience by turning Singapore...