Avene: Self suggestion
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiBrand: AVENECountry: ChinaIndustry Baby care, Bath toiletries, soaps, Contraceptives, family planning, Cosmetics, beauty aids, Deodorants, anti-perspirants, Feminine hygiene, Fragrances, perfumes, Hair care, Oral health, Shaving products, Skin care, sun protection, Toiletries and cosmetics marketChannels used: Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Avene make-up was marketed in China by 'hacking' social-media accounts.
The objective was to extend Avene's social fans and gain brand likeability. The strategy was gain new followers from...