Olay Body Wash: Love bus
Prasanna Kumar
Campaign details
Brand owner: Procter & GambleLead agency: MediacomContributing agency: S&S, Arc and Social TouchBrand: Olay Body WashCountry: ChinaIndustry Bath toiletries, soapsChannels used: Internet - display , Internet - general, Internet - microsites , Internet - search , Online video , Outdoor, out-of-home, Social mediaMedia budget: 500k - 1 million
Executive summary
This case study describes how Olay Body Wash was marketed in China via helping people keep promises to their loved ones.
The Olay Body Wash 'Love...