HP: Creating new media for Philippine literature

This case study describes how HP, the technology company, placed its products in mini-films to reach students in the Philippines.

HP: Creating new media for Philippine literature

Me-An Bernardo

Campaign details

Brand owner: HPLead agency: PHD Media NetworkBrand: HPCountry: PhilippinesIndustry Information technology, high-techChannels used: Cinema, Content marketing , Earned media, buzz, Events and experiential, Internet - general, Newspapers, Sponsorship - event, propertyMedia budget: Up to 500k

Executive summary

This case study describes how HP placed its products in mini-films designed to help Philippine students with difficult school material and social issues.

HP wanted to reach out and achieve social significance among high-school students through cementing HP's positive...

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