B&Q VIVID Homes: Love where you live

This case study describes how B&Q, the home improvement retail chain, created a home décor retail model in China that emphasised customer service and experience.

B&Q VIVID Homes: Love where you live

Jessalynn Chen

Campaign details

Brand owner: B&Q ChinaLead agency: FITCHContributing agency: Virtalis, John Brown (Shanghai) and VMC ConstructionsBrand: VIVID HomesCountry: ChinaIndustry Paints, DIY, home improvementChannels used: Internet - general, Point-of-purchase, in-store, Print - general, unspecified, Social media

Executive summary

This case study describes how B&Q changed the Chinese attitude to home renovation with their Vivid coaches leading customers through the process step by step.

Renovating your home in China can be hard work: products and the building process are unsafe...

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