B&Q VIVID Homes: Love where you live
Jessalynn Chen
Campaign details
Brand owner: B&Q ChinaLead agency: FITCHContributing agency: Virtalis, John Brown (Shanghai) and VMC ConstructionsBrand: VIVID HomesCountry: ChinaIndustry Paints, DIY, home improvementChannels used: Internet - general, Point-of-purchase, in-store, Print - general, unspecified, Social media
Executive summary
This case study describes how B&Q changed the Chinese attitude to home renovation with their Vivid coaches leading customers through the process step by step.
Renovating your home in China can be hard work: products and the building process are unsafe...