Sensodyne: Winning with a glass of chilled water
Sumant Bhattacharya
Campaign details
Brand owner: GlaxoSmithKline Consumer HealthcareLead agency: Grey Worldwide IndiaBrand: SensodyneCountry: IndiaIndustry Oral healthChannels used: Cinema, Direct marketing, Email marketing , Events and experiential, Internet - general, Magazines - consumer, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Public relations, Sales promotion, TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how Sensodyne toothpaste was marketed in India using real dentists.
Most sensitivity sufferers in India were...