Porsche 911: Benchmarking numbers

This case study describes how Porsche, the luxury car brand, used Weibo, the microblogging site, to promote the new Porsche 911 Turbo S in China.

Porsche 911: Benchmarking numbers

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Automotive industry, marketChannels used: Internet - general, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Porsche wanted to promote the new Porsche 911 Turbo S in China as 'Benchmarking Numbers'.

Porsche wanted to highlight the kind of numbers that related to the 911 Turbo S, such as how fast it goes (from 0-100kph) and so on.

Everything is now quantified with numbers, but for the average person numbers are still seen...

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