Glamour Sales: Glam dog

This case study describes the creation and launch of a new brand ambassador for Glamour Sales, a luxury e-commerce company in China.

Glamour Sales: Glam dog

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiContributing agency: FFK2Country: ChinaIndustry Clothing and fashionChannels used: Direct marketing, Events and experiential, Internet - general, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Glamour Sales was a young and smart, luxury flash sales website that needed a glamorous spokesperson in order to stand out in China. This was because the Chinese e-commerce war never ends, and all of the brands are always fighting each other in order to sign-up the...

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