Glamour Sales: Glam dog
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiContributing agency: FFK2Country: ChinaIndustry Clothing and fashionChannels used: Direct marketing, Events and experiential, Internet - general, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Glamour Sales was a young and smart, luxury flash sales website that needed a glamorous spokesperson in order to stand out in China. This was because the Chinese e-commerce war never ends, and all of the brands are always fighting each other in order to sign-up the...