Centerfresh: Gum charades
Gaurav Kumar Varshney
Campaign details
Brand owner: Perfetti Van MelleLead agency: MaxusBrand: CenterfreshCountry: IndiaIndustry ConfectioneryChannels used: Content marketing , Earned media, buzz, Games and competitions , Internet - display , Internet - general, Internet - microsites , Internet - search , Mobile and apps , Online video , Radio, Social media , Sponsorship - media, TelevisionMedia budget: 500k - 1 million
Executive summary
This case study describes how Center fresh chewing gum had built upon its 'Zubaan pe rakhe Lagaam' proposition via engaging and...