Shang Xia: Elysée

This case study describes a promotional campaign around the visit of Jiang Qiong Er, the founder of the Shang Xia luxury brand in China, to the Élysee palace, home to the president of France.

Shang Xia: Elysée

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiBrand: Shang XiaCountry: ChinaIndustry Luxury and super-premium brandsChannels used: Events and experiential, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how when Ms Jiang Qiong Er, Shang Xia's Founder and Art Director, was invited to a dinner at the French President's Palace l'Élysée, it meant a lot. March 2014 saw the 50th anniversary of the France-China relationship being celebrated by the first official visit of President Xi Jinping to France. For the occasion,...

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