Shang Xia: Elysée
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiBrand: Shang XiaCountry: ChinaIndustry Luxury and super-premium brandsChannels used: Events and experiential, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how when Ms Jiang Qiong Er, Shang Xia's Founder and Art Director, was invited to a dinner at the French President's Palace l'Élysée, it meant a lot. March 2014 saw the 50th anniversary of the France-China relationship being celebrated by the first official visit of President Xi Jinping to France. For the occasion,...