Porsche: Curves are more exciting than straight lines

This case study describes how Porsche, as a luxury auto brand, raised awareness of its launch of the new '˜Cayman S' in China - despite having a very low budget.

Porsche: Curves are more exciting than straight lines

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Automotive industry, marketChannels used: Internet - general, Online video , Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Porsche, as a luxury auto brand, needed to maximise awareness of its launch of the new 'Cayman S' in China – but had a very low budget in terms of its marketing spending.

The challenge was to go viral digitally, whilst at the same time staying 'luxury'.

Porsche wanted...

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