Porsche: Curves are more exciting than straight lines
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Automotive industry, marketChannels used: Internet - general, Online video , Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Porsche, as a luxury auto brand, needed to maximise awareness of its launch of the new 'Cayman S' in China – but had a very low budget in terms of its marketing spending.
The challenge was to go viral digitally, whilst at the same time staying 'luxury'.
Porsche wanted...