Nestlé Pak Fook: 100 Recipes

Karen Lo and Joey Sin

This case study describes how Nestle Pak Fook, an established packaged bean curd (tofu) brand, boosted sales in Hong Kong via an online video love story.

Nestlé Pak Fook: 100 Recipes

Karen Lo and Joey Sin

Campaign details

Brand owner: NestléLead agency: McCann Worldgroup Hong KongBrand: Pak FookCountry: Hong Kong and MacauIndustry Dairy products, fats, oils, Sauces, seasonings, condimentsChannels used: Earned media, buzz, Magazines - consumer, Online video , Point-of-purchase, in-store, Print - general, unspecified, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Nestlé Pak Fook, an established packaged bean curd (tofu) brand, was suffering from stagnant sales in Hong Kong as modern tastes changed. Despite tofu not...

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