How Nature's Bounty built up O2O loop in the Chinese market

This case study shows how Nature's Bounty, a new nutritional supplements brand in China faced with a competitive healthcare product environment and little budget, built significant brand loyalty.

How Nature's Bounty built up O2O loop in the Chinese market

Nancy Huang

Campaign details

Brand owner: NBTY (China) Trading Co.Lead agency: ZenithmediaContributing agency: ZenithmediaBrand: Nature's BountyCountry: ChinaIndustry Healthcare services, providersChannels used: Internet - display , Internet - search , Magazines - consumer, Online video , Outdoor, out-of-home, Product sampling, Television, Word of mouth, advocacyMedia budget: 1 - 3 million

Executive summary

This case study shows how Nature's Bounty, a totally new brand in China faced with a competitive healthcare product environment and little budget,...

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