DiGi Easy Prepaid: How TV minisodes "Buddyz" helped grew the mobile internet business

This case study for DiGi Telecommunications, a mobile phone service provider in Malaysia, describes how DiGi used young peoples' multiscreening behaviour in this branded content and social media campaign.

DiGi Easy Prepaid: How TV minisodes "Buddyz" helped grew the mobile internet business

Joanne Ong and YouLi Hooi

Campaign details

Brand owner: DiGi TelecommunicationsLead agency: Starcom MediaVest GroupContributing agency: TBWABrand: DiGi Easy PrepaidCountry: MalaysiaIndustry Call services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets, Mobile providersChannels used: Content marketing , Earned media, buzz, Internet - display , Online video , Radio, Social media , TelevisionMedia budget: Up to 500k

Executive summary

This case study describes how the mobile...

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