DiGi Easy Prepaid: How TV minisodes "Buddyz" helped grew the mobile internet business
Joanne Ong and YouLi Hooi
Campaign details
Brand owner: DiGi TelecommunicationsLead agency: Starcom MediaVest GroupContributing agency: TBWABrand: DiGi Easy PrepaidCountry: MalaysiaIndustry Call services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets, Mobile providersChannels used: Content marketing , Earned media, buzz, Internet - display , Online video , Radio, Social media , TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how the mobile...