Nescafé: Switching on a generation to 'coffee'
Jitender Dabas and Bhakti Malik
Campaign details
Brand owner: Nestlé IndiaLead agency: McCann Worldgroup IndiaBrand: NescaféCountry: IndiaIndustry Coffee, tea, hot drinksChannels used: Earned media, buzz, Events and experiential, Internet - general, Internet - microsites , Mobile and apps , Newspapers, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media , Sponsorship - event, property, Sponsorship - media, TelevisionMedia budget: Over 20 million
Executive summary
This case study describes how NESCAFÉ Classic, the...