Snickers: The dainty goalie scores the win for snickers
YouLi Hooi
Campaign details
Brand owner: MARS Food MalaysiaLead agency: Starcom MediaVest GroupContributing agency: BBDO and Factori CommunicationsBrand: SnickersCountry: MalaysiaIndustry ConfectioneryChannels used: Games and competitions , Internet - display , Newspapers, Online video , Point-of-purchase, in-store, Social media , Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Snickers, one of the smaller players in Malaysia, was lying in a stagnant seventh position in the chocolate category. So in...